If you have been on social media in the past year, chances are you have seen it: a thick, crunchy chocolate bar filled with green pistachio cream and crispy shredded pastry. That is Dubai chocolate — and it has become one of the most searched food trends in the world.
Where Did Dubai Chocolate Come From?
The original Dubai chocolate bar was created by Fix Dessert Chocolatier in Dubai. Their "Can't Get Knafeh of It" bar — filled with pistachio cream and kataifi (a fine shredded pastry used in Middle Eastern desserts) — went viral after being featured in a TikTok video that racked up millions of views. Almost overnight, people everywhere were hunting for the bar or trying to recreate it at home.
What Makes Dubai Chocolate Different?
The magic of Dubai chocolate is in the contrast of textures:
- Crispy kataifi pastry — toasted to a golden crunch
- Smooth pistachio cream — rich, nutty and deeply flavourful
- Premium chocolate shell — thick enough to hold the filling without breaking
The combination of smooth, crunchy and creamy in a single bite is what makes it so irresistible — and so shareable.
Our Dubai Chocolate Easter Egg
At Hai Chocolate in Oxford, we have taken the Dubai chocolate concept and turned it into a stunning Easter egg. Our Dubai Chocolate Easter Filled Egg is crafted from premium Belgian chocolate and filled with pistachio cream and crispy kataifi pastry — the same combination that started the craze, handmade right here in Oxford.
It is the perfect Easter gift for anyone who loves the trend, or simply wants to try something genuinely different this year.
Is Dubai Chocolate Worth the Hype?
Absolutely. The flavour combination is genuinely unique and unlike anything you would find in a standard chocolate box. If you have not tried it yet, our Easter egg is the perfect introduction — and a far more beautiful way to experience it than a bar.
Ready to try it? Shop our Dubai Chocolate Easter Filled Egg →